Social Value Impact & Military Family Support - Pinnacle

Social Value

What is social value?

Social value is the positive impact we create beyond our core contractual requirements – strengthening communities, supporting skills and employment, protecting the environment, and improving the lives of the people and places we serve.

At Pinnacle, we strive to create a positive, lasting impact in the communities we serve. We aim to deliver real benefits to people and places through our time, effort and partnerships.

We achieve this through, amongst others:

  • Hosting local community events
  • Supporting veterans and families
  • Working with charities and social enterprises
  • Providing work experience or mentoring

Running for Combat Stress 1

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Our Charitable Partners

At Pinnacle Service Families, giving back is woven into our culture. Through fundraising, volunteering and sharing our skills, we help strengthen the communities we serve and extend our support to Armed Forces families and beyond. Every effort, no matter the size, creates meaningful change and brings our values to life.

Combat Stress

Combat Stress is the UK’s leading charity for veterans’ mental health, providing specialist, life‑changing treatment for former service personnel living with complex conditions such as PTSD, Complex‑PTSD, anxiety, depression and moral injury. Their expert clinical teams offer evidence‑based, trauma‑informed care, working directly with veterans to create tailored treatment plans that support long‑term recovery. For over a century, Combat Stress has been a vital lifeline for those whose military experiences have had a profound impact on their mental wellbeing.

We’re proud to support Combat Stress because their work is genuinely transformative helping veterans rebuild confidence, strengthen resilience, and regain a sense of hope and stability. Their mission to reduce the burden of trauma‑related mental health conditions closely reflects our commitment to social impact, compassion and supporting those who have served our country.

Military Wives Choirs

The Military Wives Choirs bring together nearly 2,000 women across more than 70 choirs in the UK and overseas, creating a supportive community built through the joy and power of singing. They welcome women from all parts of the military community whether serving, veterans, partners, mothers, sisters or daughters offering connection, understanding and a sense of belonging through shared experience.

We’re proud to support the Military Wives Choirs because they help reduce isolation, boost wellbeing and empower women whose lives are shaped by military service. Their work strengthens communities, nurtures resilience and provides a vital lifeline for those who face the unique challenges of military life.

Our partnership means PSF employees are eligible to join the Military Wives Choirs, a welcoming community of women linked by military life and a love of singing.

X-Forces Enterprise 

We are proud to partner with X-Forces Enterprise to help spouses and partners develop business ideas and build sustainable businesses. 

Over the next two years, dedicated start-up cohorts will provide practical training, guidance and ongoing support, helping participants develop their skills, confidence and business networks. 

This partnership supports flexible employment opportunities that can adapt to the demands of military family life and contributes to greater financial resilience across the Armed Forces community.

Recruit for Spouses – Op SPOUSE 

Through our partnership with Recruit for Spouses we support Op SPOUSE, a nationwide initiative helping military spouses and partners thrive in their careers while strengthening Armed Forces retention. 

The initiative focuses on improving access to employment opportunities, building supportive communities and ensuring the experiences and needs of military families are better understood. 

We are helping create greater career stability and opportunity for spouses while supporting the resilience of the wider Armed Forces community.

Our Social Value Impact - 2025 Highlights

Key Social Value accreditations and commitments

These accreditations reflect our commitment to inclusion, equality, employee wellbeing, and support for the Armed Forces community.

Looking Out for the Environment

Let’s Make a Difference Together

Have an idea that could make a positive difference in your community? Are you a local organisation, charity or community group looking for support or an opportunity to collaborate?

We’re always keen to hear about new ideas and explore how we can work together to create meaningful and lasting social value.

[email protected]